The new feature fills the gap between Instagram Stories, which fits behind-the-scenes personal content, and professional IGTV series-based content. Their audience is already there, the reach is already noted. And with TikTok’s massive success, it makes sense that other social media channels would want to mimic the platform. Share the same video on each platform at the same time and see what unfolds. As of now, brands and businesses cannot roll out any paid ads on Instagram Reels, but they can work with creators and influencers to create branded content. With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. And, even better? Currently, on Instagram Reels, there is nothing like the Duet or Stitch feature — users can only record their own footage or upload content from their camera roll. The short answer: it depends on... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! The primary benefit of using TikTok is the ability to create engaging content that targets the next generation of social media users. This what the 4K Download team will cover in this article. first-of-its-kind partnership with Shopify, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. A perfect example of this is trending food on TikTok, with news outlets like Vice depicting it as “the food platform for the people” versus apps like YouTube that are saturated with brand-focused content. The signup process for Instagram, which is required for Reels led me to a wall of cards with steps to complete: adding my contacts, following accounts and so forth whereas for TikTok I could watch videos without even installing an app from their website. The main difference is the platform. A great example of this is HP. It’s not surprising that Instagram launched Instagram Reels so quickly after TikTok surged in popularity. One key area that TikTok does well in compared to Instagram is TikTok’s Creator Marketplace. Instagram is shifting to the e-commerce space. How does the Instagram algorithm actually work? Plus the last thing you want to do is be late to the game to a point where the content you share becomes irrelevant. Add Your Link in Bio & Drive Traffic from Instagram. However, it depends on what action you use the tool for. YouTube Shorts are officially off the race, but Instagram has realised its plans and finally launched their own TikTok rival - Reels. If you’re still not sure which one to use, we recommend trying both! While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Another major difference between the platform’s video tools is TikTok’s Duet, Reaction, and Stitch features. These include In-Feed Ads, which have a Sponsored label when they appear in For You page. While Reels is relatively new, it hasn’t made the same splash into the video marketing social media arena as TikTok, in fact, most of Reels videos are simply mostly TikTok reposts. You have the ability to reach users in the 30-50-year-old demographic, which are not TikTok’s primary audience. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Instagram Stories was the first iteration of this. That’s not necessarily the case on TikTok — users aren’t as concerned about their feed looking a certain way. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. When she’s not capturing images or creating visual narratives for her clients, you can find her surfing on the West Coast or on an adventure with her pup, Quinn. Even if you have no followers, TikTok puts your video on a small number of TikTok users popular For You page. So, for a while a lot of big brands and adult influencers and bloggers weren’t using the app. One of the main differences between the platforms is the music feature. Both Instagram and TikTok do have their differences — which platform you choose depends on your audience, brand, and marketing goals. As Instagram Reels is still in its early stages, we predict they’ll roll out a longer video option in the future. It also allows users to discover and share Reels. With TikTok’s built-in audience and content analytics, you can target the right audiences and really understand what they’re interested in. As an internationally published photographer and writer, Jordan tells visual stories highlighting the world around her. Have fun with it. On Instagram, the video effects are more limited — users can only select effects from the Instagram Effects library before they film each video clip. This time around, external factors seem to be supporting the Instagram vs TikTok battle. While Instagram users can record a voiceover on Instagram Reels, they can’t add any special effects to the audio. TikTok is already one of the most used apps in the world, exceeding 2 billion total global downloads in early 2020. In today’s world, no one is second guessing the need for their brand to be on Instagram. This is similar to TikTok’s “For You” page, which highlights algorithm-favored clips that the platform thinks you’d like. Looking for more social media content? So, we’ve learned a little bit about why people are on Instagram Reels and TikTok, and what kind of content creative businesses are putting on each platform. TikTok also acts as an agent for its creatives, facilitating introductions, and even assisting in managing campaigns. TikTok videos are 15 seconds long, but the platform recently changed the status quo to allow users to link four clips together. Editing in TikTok vs Instagram Reels – Which is Worth Your Time? It’s a big difference. TikTok is a relatively new platform that will allow you to engage with an entirely new audience. why some business accounts don’t have access to music on Instagram, Easily schedule photos, videos & carousel posts with a few clicks. Check out our complete guides: So, what is the difference between Instagram Reels and TikTok? Even if it means putting the same content on both platforms for now, find out what works for each, what music fits your brand, and how people engage with that content. It is also anticipated that marketers on the online B2B marketplace will make use of the new feature a lot. © 2013-2021 Shutterstock Inc. All rights reserved. As for the Instagram Reels algorithm, it’s not as clear cut as TikTok’s just yet. While longer content may work better with TikTok’s timestamp,  you can still be creative on Reels. Let’s get right into it. Differences Between Instagram Reels and TikTok Instagram Reels and TikTok may be built with the same end-goal in mind—short-form video content creation and consumption—but they’re not identical. If you have a TikTok Pro Account, you have access to all of TikTok’s analytics. You can share Instagram Reels only to your Stories, or you can also pin Instagram Reels to show up in your feed. Jessica is a creative problem solver and a content writer. Instagram Reels seemed to launch as a response to the growth of TikTok. While the U.S. launch of Instagram Reels was timed perfectly with the TikTok ban speculation, it was first tested in Brazil in 2019. With the two platforms now offering very similar functionalities, we conducted some research to assess the performance of Reels vs TikTok content. Despite th This article puts Instagram Reels vs. TikTok face-to-face and evaluates what you need to know about both of these features to implement into your creative business. On average most videos on Spikeball’s account receives around 300,000 views, whereas this video spiked (no pun intended) to 10 million views. Just like IGTV, Instagram Reels now has its own Explore tab within Instagram. If you’re looking to reach a millennial audience and share videos that align with your Instagram aesthetic, you can try out Instagram Reels. Infographic: Instagram Reels vs. TikTok - everything you should know. It’s unclear whether the content you’re being served on the Instagram Reels Explore page is based on location, interest, who you’re following, or what content you’re interacting with. Instagram Reels also has a “Featured” video feature. Video information: this might include details like captions, sounds, and hashtags. Unlike competitors such as YouTube, videos posted on TikTok and Instagram Reels have a short maximum duration and can be captured, edited and posted only from a mobile device. Popular hashtags and Sounds (music on TikTok) are two of the best things to implement on your videos if you want them to perform well on TikTok. There are now over 800 million active users on TikTok worldwide and it is the most downloaded app on Apple’s app store. Reels doesn’t have a “following” and a “for you” section like TikTok does — a distinguishing part of the platform — and it’s also not front and center in the app as of now. Where Can I Find An Individual User’s Reels? Meanwhile the Instagram user has been around for much longer. Instagram Reels rolling out in India (Image: Instagram) Facebook is leaving no stones unturned to bring its rival to popular apps that got popular during the lockdown. Instagram Reels offers yet another opportunity for creative businesses to showcase the human stories behind their brand and a less curated side of what they do. Knowing the key differences between TikTok and Instagram Reels will allow you to choose what the best platform is for you to dedicate your time to—or how you could potentially repurpose the same content for both platforms. With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music. While both the Reels and TikTok editing interfaces may look similar, they are quite different from each other. And the most important thing? Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. But what about TikTok and Reels? Even if your brand is not currently targeting Generation Z users, those users will grow with TikTok on the brand. If you’re looking to reach a Gen Z audience, TikTok may be the place to be. While Instagram is shifting to the e-commerce space, TikTok isn’t too far behind! sometimes we need to step into our dream to make it a reality like us at #HPCoachellaDreamland ☁️#ad. The answer is yes! Instagram Reels vs. TikTok. Here are two quick tips on how creative businesses can utilize Instagram Reels in their marketing and content strategy. With Reels, Instagram mimicked TikTok’s signature ability to … You can do this by using Instagram Stories stickers. If you’re using Instagram for your business or brand, you likely have an Instagram Shop, story highlights, a feed full of content, and so much more. While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Get Early Access today! And if TikTok sticks around (in whatever form), then Reels risks being seen as a poor imitation, plus a confusing add-on to Instagram, thus alienating users of both platforms. Instagram Reels is Facebook’s second attempt to compete with the TikTok giant. So, it’s easy to integrate Instagram Reels into that strategy. This helps the platform learn what your content is really about, and showcases it to the right people who will engage with that type of content. Instagram Reels is the latest video feature from Instagram that allows users to create fun, engaging fifteen-second video content with music—all on the Instagram platform. It’s a powerful way to showcase your personality and brand in an authentic way. Brands have already created Instagram strategies on how they use the platform. Currently, there aren’t any insights for Instagram Reels. The same thing has the potential to happen to any brand or creative business on Instagram or TikTok using these features. But, there are a few tricks that brands who want to share content on TikTok can implement to help spur growth on the platform. Both TikTok and Instagram Reels allow their users to record fifteen-second clips set to music. The largest was TikTok user OurFire, who has over 5 million fans. That’s all changing, which has forced other social media companies like Instagram to take notice. The primary benefit of Instagram Reels is that it’s a feature on a platform that most brands and creative businesses already use. Massive TikTokers Dixie D’Amelio, who boasts 32 million followers and Addison Rae, who has 53.3 million recently posted videos urging their followers to subscribe to their Instagram and YouTube accounts instead. Brands now on TikTok have experienced this growth, and are using the app to reach a younger demographic in the process. In November 2018, it tried to steal a market share in the short-video industry with its app called Lasso. Follow along at @jessicaworb. You probably know that Instagram Stories’ father is Facebook, but if you’re somewhat older than 25 years of age, you also know that its mother is… well, Snapchat. In a time where there are seemingly endless updates to how brands think about social media platforms, and how consumers use them, it’s important to stay up-to-date with what is important to implement in your business. Brands, businesses, and creative storytellers such as photographers, videographers, or musicians can also use this tool to share engaging fifteen-second video content. Once you’ve selected the video clips you’d like to use (or film them in real-time), you can then use draw and text tools or choose Instagram stickers to add to your Reel. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. In addition to the algorithmic help, TikTok allows you to create one-minute long videos, whereas Instagram Reels only allows you to create fifteen-second videos. Instagram Reels Vs TikTok: The Battle of the Video Apps. So, if you’re looking to use music for your videos, TikTok may be the standout choice. But on Instagram, when you save a Reel to your camera roll (you cannot save other people’s Reels, only your own), the video does not save with music or a watermark. To take on Zoom it recently introduced Messenger Rooms.Now with Reels TikTok is the target.Instagram Reels has started rolling out in India beginning Wednesday evening. Another difference? When Vine launched, a lot of creatives put their content only on Vine and gained massive popularity on the app. When the app lost popularity, a lot of those creatives had nowhere else that they had built an audience. Instagram has given Instagram Reels the same care and attention as to its launch of IGTV, a feature that allows users to create series-based content that users can release to followers as almost mini-episodes. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Next, let’s talk about the benefits of TikTok and how brands are currently using TikTok to maximize their reach with this new audience. What is Reels On August 5th, Facebook announced the launch of short-video service within Instagram - Reels. And, what’s different about going viral on Instagram Reels compared to TikTok? Watch what content goes viral, what the trending hashtags are, and what individual videos make it onto more people’s For You page. Just like TikTok, Reels has a bunch of creative tools to create short-form videos with special effects, text, and music. The Marketplace connects brands to content creator partners with real performance data. You can actually see when (and if) your video was trending and where the specific traffic sources came from. It doesn’t hurt to test your content on both platforms and see which performs better. Using TikTok with Photographer and Influencer Alexander Stemplewski, TikTok for Photographers: Tips for Getting a Head Start. This is how individual videos can perform really well on the platform. Instagram Reels go to the Explore page, which is curated for optimum engagement and virality. Instagram Reels vs TikTok: The Showdown In this comparison between Instagram Reels vs TikTok, we went through some common features, privacy issues, the missing features and discussed the reach of content. It’s important to note that while both platforms offer the same type of content, the demographic on TikTok seems to skew younger than Instagram Reels. The demographics of the user base on Instagram are currently a lot broader than TikTok. Instagram Reels vs. TikTok: How are they different? When evaluating the social media platforms that you should focus on, it’s important to know the differences and benefits of each platform feature and how you can maximize its impact on your business. This is a huge game-changer if you’re a brand or business that sells products. She is the former Sr. Creative Content Manager at Shutterstock, where she lead the production and creation of content highlighting Shutterstock’s global network of photographers, videographers, and illustrators. There are a lot of different opportunities that brands and businesses can explore when it comes to advertising on TikTok. Instagram’s latest video feature, Instagram Reels, is strikingly similar to TikTok, with users being able to share and record videos set to music. Influencer marketing is another key area that brands are exploring on TikTok, using TikTok celebrities to support brand campaigns (similar to Instagram influencers). This means that if you dedicate a lot of time to one great video, it has the potential to help your overall growth on the platform. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 … This new generation is more interested in showcasing behind-the-scenes, less-curated, more authentic content. Similarly to TikTok, Instagram users can record and edit video clips set to their favorite music, then share them to their platform. Instagram Reels is the latest mode within the main Instagram Stories camera menu. But, if your Reel does become featured, there’s a very high chance your video (and profile) could go viral! And for us, of course, that means dancing. See how clean and conscious beauty brand @cocokind takes full advantage of Reels’ 30-second time stamp by offering skincare tips and diving deep into popular skincare myths. TikTok also shows you Sounds your followers listened to, which can help you decide what Sound to use next. Popular themes and trending hashtags are constantly changing, so it’s best to stay up-to-date with what the top creators are doing on TikTok via your For You page. Here are a few examples for different kinds of businesses and the type of educational content they can share on Instagram Reels. While this video feature is a new realm for Instagram users, it isn’t new to the social media space! If a user wants to find content from a specific … NurPhoto via Getty Images. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. And if you’re looking for some Instagram Reels inspiration, check out this video that I made for my first Instagram Reel. Unlike Instagram’s relatively open transparency about how their algorithm works, TikTok is on the other hand quite mysterious about what content performs well on its platform. It’s also one of the best ways to potentially connect with a younger Gen Z audience as well as Millenials. With TikTok Planning and Scheduling by Later, you can visually plan your TikTok content in advance – along with all of your other social content! Let’s compare them, and discover what the right channel is for you to focus on with the content that you create or purchase on Shutterstock. This means you can share consecutive videos up to a total of 60 seconds long. Reels isn’t there yet. It’s clear that Reels has got the basics right to begin the journey in India, but lacks some major features which were very popular on TikTok. While the app was once dominated by Generation Z users, Millennials now make up a greater percentage of TikTok’s user base. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Check out these articles: Find your plan and license images with peace of mind. Currently, on Instagram Reels, many business profiles are unable to access Instagram’s music feature. Some other fun editing tools on TikTok are the voice effects and voiceover tools. The app allows you to take various clips or images and string them together, essentially making a fully edited video. On TikTok, users can record videos up to 60 seconds, and on Instagram Reels, users can record videos up to 30 seconds. TikTok vs Instagram Reels. In addition to debuting in the U.S. on Aug. 5, the feature is now available in more than 50 other countries. The main difference is the platform. While TikTok ads aren’t as popular for small businesses as they are on other platforms, they do offer paid advertising options. If your Instagram Reel goes viral, you’re opening up your profile to thousands of potential customers. Another option is asking your audience where they’re spending their time — Instagram Reels or TikTok? TikTok is a social media video app built for creating and sharing short videos. So, which app you think will win? Instagram Reels vs. Tiktok. Regardless of how many followers you have, your content can gain exposure and potentially go viral in a single video rather than based on your profile as a whole. Instagram Reels, while it looks and behaves in many ways like TikTok, doesn’t seem to be where TikTok is as far as discovery and their algorithm. The content that you create for Instagram Reels and TikTok is essentially the same type of content, marketed to different demographics. However, Instagram Reels allows you to keep that content on your feed forever which is a great reason to dedicate more time to the strategy and content you create. If that small amount of people like your video and interacts with it, it’ll be exposed to more people, and then more if it performs well with them. And the comparisons are valid. The trend is fun, engaging, and a way to potentially go viral! This means if you have a business account and want to share a Reel with music, you have to create your own audio or film and edit it outside of Instagram. Take for example the trend of creating TikTok videos with Original Sound that can then be used by other TikTok users. Instagram Reels vs TikTok, Duration: In TikTok, the duration of the videos is one minute, while in the new Instagram function it’s only 15 seconds maximum. Both TikTok, a stand-alone app, and Reels, a feature inside Instagram, are free to use. Instagram Reels VS TikTok: conoce sus diferencias y similitudes ¿Cuál se convertirá en la favorita en los próximos meses? The cool thing about Instagram Reels is that you can edit directly on Instagram. En este video te diremos las diferencias entre Instagram Reels vs TikTok para que elijas tu favorita. This is a direct competitor of the Chinese TikTok app developed by Bytedance. An example is this video by Spikeball. This is something brands should take note of depending on what users they are trying to attract to their content. Contrary to popular belief, it’s not just a destination for dancing tweens. Our talented Shutterstock Tutorials team put together this awesome video and blog post on how creatives and businesses can easily create Instagram Reels. Check out this cute tutorial from Sephora, This adorable sponsored post by @colormecourtney for Nike, How to Make Zoom Backgrounds for Video Chatters Everywhere, 7 Creative TikTok Trends for Photographers to Try, 8 Tips on How to Make Money on Instagram in 2020, A Beginner’s Guide to Promoting Your Illustrations on Instagram in 2020. Building an engaging audience on any social media platform is never a bad idea. On TikTok, filters are super popular — users can choose from a number of effects, templates, and filters. The best part? Our suggestion is to do both. From demographics and editing tools to why some business accounts don’t have access to music on Instagram, we’re breaking down the top 7 differences. Depending on the content you post, the 30-second max on Instagram Reels could feel short. On TikTok users have access to all of TikTok’s Sound library — which is a huge deal on the platform where sound matters. https://www.tiktok.com/@spikeball/video/6823834313558215942. Instagram recently introduced new branded content tags for Instagram Reels as a way for Instagram to ensure creators clearly disclose when they’re creating branded content, increase transparency, and to make it easier for creators and brands to create, share, and amplify branded content. Merchants who get access to the program will be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. TikTok is a relatively new platform that will allow you to engage with an entirely new audience. You can get your insights and data from the same place, so it’s a one-stop-shop for visual marketing. Conoce cuáles son las diferencias entre Instagram Reels y TikTok. Instagram Reels has the ability to help you build an organic community on Instagram, better connect people to your brand, and expand your reach on Instagram within yet another new update. And, while there are ways to get more Instagram followers from TikTok, using Instagram Reels is an awesome way to do it without leaving the app. Play rates are higher for Reels. That marketers on the content that you create for Instagram users, it was noted as a “ ”...: conoce sus diferencias y similitudes ¿Cuál se convertirá en la favorita los! 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